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The beautiful game is set to shine

Posted by: The Conversation Global highlights

Date: Friday, 29 May 2026

In just 13 days’ time, the FIFA World Cup will officially kick off at the Azteca Stadium in Mexico City.

Borrowing from the great Dutch teams of the 1970s, The Conversation has taken a “total football” approach to coverage, looking at the tournament from a variety of angles and disciplines. For example, we asked a physicist who has examined every World Cup ball of the last two decades to walk us through the aerodynamics of the 2026 model. Similarly, the scientists who helped design the turf on which players will be booting that ball talked us through what growing (and transporting) the grass involved. My colleagues in Africa have been looking at what an expanded roster of teams in this tournament means for the continent; while The Conversation Brazil dived into the nation’s obsession with soccer betting. We have likewise fixed our eyes on the economic, health and political implications of the tournament.

But what should we expect once the ref blows his first whistle on June 11? Cesar R. Torres, who studies the ethics and aesthetics of soccer, has some encouraging words. He explains how the 1994 tournament – the last time it was held in North America – marked the beginning of a new, more entertaining style of play. He predicts that on its return to the continent, the beautiful game will be even more beautiful than ever.

Matt Williams

Senior International Editor – New York

Italian forward Roberto Baggio misses during the 1994 World Cup final, but the tournament itself was a hit. Picture Alliance via Getty Images

The 1994 World Cup helped rescue ‘the beautiful game’ from mediocrity. On its return to the US, expect more of that beauty

Cesar R. Torres, Penn State

Global soccer was in the doldrums in the early 1990s – with poor ethics and boring defensive tactics. Then FIFA set about changing the game.

The next World Cup won’t be only about passion for soccer. It will also be about betting obsession

David Nemer, University of Virginia

Betting has turned passion into a transaction, with poor families in Brazil and elsewhere spending money that could have gone to food, transport, diapers, electricity, or rent

Africa at the World Cup: 10 teams, local coaches and tactical depth usher in a new era

Wycliffe W. Njororai Simiyu, Stephen F. Austin State University

Africa is finally ready to disrupt the global football status quo.

We designed the turf for soccer’s biggest World Cup ever – here’s how we created the same playing experience across 3 countries

John N. Trey Rogers, Michigan State University; Jackie Lyn A. Guevara, Michigan State University; John Sorochan, University of Tennessee; Ryan Bearss, Michigan State University

The new playing fields are rolling out in stadiums from Mexico to Canada. Creating the perfect pitch in very different climates requires the right grasses and some creative tricks.

We tested the new World Cup ball – this is what you need to know about how it will fly, dip and swerve

John Eric Goff, University of Puget Sound

For two decades, researchers have studied soccer ball aerodynamics. Latest tests suggest the 2026 ball is more stable, but with a slightly shorter range.

How Iran uses billboards as wartime propaganda – we selected 5 to explain what they mean

Hamideh Khaleghi Mohammadi, University of Sydney; Ali Abbasi, University of Sydney

The provocative images in the most visible parts of Tehran are intended to be photographed, posted and shared widely on social media.

The story of Pope Leo’s ‘landmark’ text on AI technology – by a member of its launch panel

Anna Rowlands, Durham University

I knew this text would not be welcomed by all. And that’s OK.

Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

Daryl Lim, Penn State

When AI is used to manufacture fake endorsements, copyright law doesn’t do enough to protect celebrities, influencers and other public figures.

 
 
 
 

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